Amanda L. Schneider, Chief Marketing and Business Development Officer, was a featured guest on the Law Firm ILN-telligence podcast, hosted by Lindsay Griffiths. The episode focuses on the challenges and opportunities in legal marketing, using technology effectively, leadership development, and post-pandemic cultural challenges.
Quotes from Amanda in the episode:
"The biggest challenge for most chief marketing and BD officers is really when you're working at a law firm, you're working for many people, and it's constantly prioritizing the requests and demands of the firm and ensuring that with our marketing and business development efforts, we really are meeting the firm's strategic needs so that we're putting our resources where we have the most opportunity for growth and development. And that can be challenging at times. ...
"It's really been interesting as we sit in post-pandemic times, and all firms are recalibrating to a new work style, and they're really looking at their cultures and thinking about what their culture is and how we can all work together in a hybrid way to best meet the needs of our clients, and also to make sure that firms are providing the mentorship and development that's needed for all levels of talent within the firm to make sure that our professionals are really gaining the benefits that they should get out of working at Epstein Becker Green and that they're best positioned to serve our clients. ...
"It's really using the technology in a way that makes sense but still having the intellectual capital of the professionals that were hired to interpret that information for clients. In our own team, we use technology as a tool, but we still have the judgment and add our own professional skills to whatever work product we're producing. So you can't just rely on technology. It's really the partnership that you have with it to develop the best work product possible."
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Chief Marketing and Business Development Officer
