Overview
Medicare Advantage ("MA" or “Medicare Part C”) is a managed care program that Medicare beneficiaries can elect in lieu of Parts A and B benefits.
According to government data, more than 32 million Medicare beneficiaries are enrolled in MA plans (including plans offering Part D prescription drug coverage), and the government projects that MA participation will continue to grow significantly for the foreseeable future. The MA program is forging value-driven coordinated care partnerships among plans, providers, and community partners needed to reduce costs and improve outcomes for Medicare beneficiaries.
Epstein Becker Green provides comprehensive representation to the MA industry, including MA plans, MA vendors, and innovative and established providers (such as hospitals and health systems, management services organizations (MSOs), physician organizations, and specialty providers). Our team has extensive MA experience and fully understands the nuances and intricacies of this highly complicated program. We are exceptionally well versed in conducting internal investigations; responding to government investigations; handling government disclosures; developing and implementing effective compliance programs; preparing for, and responding to, program audits and sanctions; providing regulatory counseling; and advising on the overall navigation of the MA environment, including the risk adjustment payment methodology, Medicare Marketing rules, bid development, payor and provider contract negotiations, network development, and transactions involving MA providers.
Our team includes Epstein Becker Green attorneys and consultants from EBG Advisors who were former senior leaders, managers, and key staff at the Centers for Medicare & Medicaid Services (CMS) involved in creating and executing national policies on Medicare Parts C and D—the MA program and the outpatient prescription drug benefit. Our professionals are experienced at advising the nation’s most innovative MA plans and providers and guiding them through the constantly evolving MA program and its challenging transactional terrain. We have worked with health plans, providers, and others on building, buying, and improving programs targeting Medicare-eligible populations. We also have extensive experience working on mergers and acquisitions for providers and private equity investors in the MA plan, provider/MSO, and related vendor space.
Risk Adjustment Guidance
The importance of understanding the interplay among the ever-changing requirements of CMS’s risk adjustment (RA) submission process, the accurate and comprehensive capture of appropriate diagnosis codes, and the potential implications of noncompliance on an MA plan cannot be overstated. Epstein Becker Green provides clients with comprehensive guidance on all types of issues related to the RA payment program.
Services provided by our team of attorneys and professionals with clinical, coding, and RA business experience include:
- Assisting plans and providers in RA program development and compliance
- Providing guidance on encounter and Risk Adjustment Payment System (RAPS) submission processes, coding, and the implementation of RA policies
- Guiding clients through the identification and disclosure of an overpayment
- Keeping clients abreast of the changes in RA program requirements and enforcement trends, including those resulting in false claims act litigation
Risk Adjustment Enforcement, Litigation, and Disclosures
In 2017, the Office of Inspector General of the U.S. Department of Health and Human Services identified MA as a key area for government review and enforcement. Since then, the MA industry has seen an increase in private qui tam and enforcement efforts by the U.S. Department of Justice against MA plans, providers, and vendors. Epstein Becker Green has represented numerous clients in both False Claims Act litigation and government investigations related to RA. Litigation and investigation matters handled by our attorneys include issues such as in-home assessments, ICD guidance, the accuracy of coding, so-called “coding both ways” issues, data submission errors, vendor and downstream payment, and other evolving RA theories of liability. Epstein Becker Green has also successfully handled internal investigations resulting in voluntary disclosures related to RA.
Star and Quality Ratings
The CMS Star Ratings significantly impact MA plans and providers, as to both financial performance and public perception. We assist our clients in gaining a nuanced understanding of the details assessed under the Star Ratings, the specific impact that these ratings have on plan sponsor bids and reimbursement, and best practices in managing the underlying factors to improve a plan’s Star Ratings. Epstein Becker Green’s advice and counsel for maximizing Star Ratings derives from our experience working with high-performing plans as well as our team members’ intimate understanding of CMS’s ratings measures and measurement process across the range of assessed criteria.
Compliance Actions
CMS oversees plan compliance through both standardized and ad hoc processes. These processes include (i) annual audits in defined program areas (including Part C/D appeals and grievance processing, formulary and benefits administration, and compliance program effectiveness), (ii) data-driven monitoring (the review of plan reported data—e.g., the timeliness and accuracy of beneficiary communications on annual plan changes and network adequacy), (iii) the monitoring of marketing activities with “secret shoppers,” and (iv) impromptu methods based on complaints or ad hoc monitoring. If noncompliance is discovered, CMS may issue a notice of noncompliance, a warning letter, an ad-hoc corrective action plan, or commence an enforcement action.
Epstein Becker Green attorneys have assisted MA plan sponsors, providers, and vendors in compliance concerns (both big and small), from developing and implementing broad compliance programs to addressing specific operational or policy issues. We help entities seeking to enter the MA market understand the range of requirements imposed on the MA contract holder and passed down to its downstream and related entities. Our services include the following:
- Developing and providing compliance training for senior-level managers or the board of directors
- Creating and/or reviewing policies and procedures and downstream provider and vendor contracts for compliance with Medicare rules, or strategizing with clients on how best to address an issue needing CMS attention
- Advising and supporting entities that have been subject to CMS compliance or enforcement actions, from those responding to a warning letter or notice of noncompliance to those who have been subject to civil money penalties or marketing and enrollment sanctions
Epstein Becker Green has an intimate knowledge of the context within which CMS takes compliance actions and has deep experience in identifying the best approach for responding to—and, if needed, defending against—the agency’s oversight and enforcement efforts.
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Insights
- Media CoverageHelaine Fingold Quoted in “In a Twist, Medicare Advantage Insurers Try to Avoid Selling Plans”2 minute read
- Media CoverageMark Lutes Quoted in “Trump Win Tees Up Regulatory Rollbacks and Uncertainty”3 minute read
- Media CoverageChristine Worthen Featured in “Beltway Moves”1 minute read
- Media CoverageEpstein Becker Green Adds Healthcare Attorney Christine Burke Worthen in Washington, DC2 minute read
- Firm AnnouncementsEpstein Becker Green Adds Health Care Regulatory Firepower with Attorney Christine Burke Worthen in Washington, DC ...2 minute read
- Media CoverageJames Boiani Quoted in “CMS Takes Baby Steps in New 'Breakthrough' Device Policy”2 minute read
- BlogsTexas Judge Sides with Challengers on CMS Rule Limiting Medicare Agent/Broker Payments6 minute read
- Media CoverageHelaine Fingold Quoted in “MAOs, Brokers, Agents Get Relief with Legal Pause on Policy Changes”2 minute read
- Media CoverageHelaine Fingold Quoted in “Court Pauses CMS Broker Compensation Rule for Medicare Advantage Plans”3 minute read
- Media CoverageHelaine Fingold Quoted in “FMO Lawsuits Could Delay Agent and Broker Compensation Rules”3 minute read
- Media CoverageHelaine Fingold Quoted in “Finalized Broker Pay Cap Appears to Exclude FMOs, but Impact Remains Unclear”2 minute read
- Media CoverageHelaine Fingold Quoted in “3 Years In, 'No Surprises' Gets Mixed Reviews from Providers”2 minute read
- PublicationsAdvancing Interoperability and Improving Prior Authorization: No One Said It Would Be Easy!18 minute read
- PublicationsHospital and MA Plan Considerations for CMS Final Rule to Remedy 340B Drug Payment Policy11 minute read
- PublicationsMedicare Advantage, Part D, and More: Proposed Rule Outlines Significant Policy and Technical Changes for CY 2025 ...35 minute read
- Media CoverageRachel Snyder Good Quoted in “'Devil's in the Details' of Biden's AI Health Plans, Experts Say”3 minute read
- Media CoverageRichard Hughes, Will Walters Quoted in “SCOTUS Cases Could Create ‘Fractured’ Health Care Policy Landscape” ...2 minute read
- Media CoverageLesley Yeung Quoted in “Doctors Question Medicare Quality Program as More Face Steeper Penalties”2 minute read
- Media CoverageHelaine Fingold Quoted in “Reports of Cold Calling, False Promises Put Medicare Marketers on Alert”3 minute read
- Media CoverageRichard Hughes Quoted in “Federal Watchdog: One Quarter of HIV-Positive Medicaid Enrollees Missed Care”3 minute read
- Media CoverageHelaine Fingold Quoted in “2022 Medicare Advantage Audit Report Reflects Modest Penalties, Familiar Failures” ...3 minute read
- Media CoverageHelaine Fingold Featured in “The 2024 Final Rule: Insights from a Medicare Marketing and Compliance Attorney” ...2 minute read
- Media CoverageHelaine Fingold Quoted in “CMS Rule Finalizes Marketing Changes, Leaves Out Ban on Sharing Beneficiary Contact Info” ...3 minute read
- Media CoveragePhilo Hall Quoted in “Lawyer: Legal Issues on Preemption of PBM Regulation Unresolved”3 minute read
- PublicationsBiden Administration Prioritizes Health Equity in Proposed Reforms to Medicare Managed Care33 minute read
- PublicationsMedicare Advantage Provider Network Adequacy Regulatory Changes for 20242 minute read
- Media CoverageHelaine Fingold Quoted in “Senate Democrats Push for MA Marketing Fixes, but Not All May Be Feasible”4 minute read
- Media CoveragePhilo Hall Quoted in “Puerto Rico: The ‘Canary in the Coal Mine’ for Medicare Advantage Growth”2 minute read
- Firm AnnouncementsEpstein Becker Green Announces 2022 Promotions6 minute read
- PublicationsCMS Wins on Partial Appeal—D.C. Circuit Court Rules Against United’s Initially Successful Challenge to the Medicare ...13 minute read